Snookie at CES, Geek Dream or Geektastrophe?
Snookie, also known as Nicole Polizzi and the hugest pint size train wreck the world has ever seen was at CES showing off one of her many new branded products, the iHip bedazzled ear phones. Not that bedazzled earphones are some kind of new hot thing because –let’s be honest- there’s not a huge female market for head phones. But hey, they made it to CES and all the tech geeks probably stumbled all over themselves to see if “Snookie” would be showing off anything else!
In reality, unless you’re a D.J., an obnoxious teenager who thinks there cool by using bling’d out headphones as an accessory to their even more obnoxious outfit, or a gay man who’s love for Snookie makes him buy anything and everything she sells, she probably won’t make millions off these headphones.
I’m not saying there is absolutely no market, maybe teeny boppers and Snookie wannabe’s will buy these and even find some use for them, but most normal women just blast the radio when they want to listen to it, and unless were going for that 1970’s retro am/fm headphone radio look, there’s not much of a chance that many women will be seen in the gym or chasing pavement rocking these blingy ear pieces, I’ve never seen any random pictures of Snookie jam’n away wearing any, except at CES of course.
Let’s not hate on Snookie, she has the right idea. No reality star lasts forever so why not capitalize on it now!!! With all this fame for being the queen of clubbing and flashing all her woman parts on national television Snooks must have some amazing brand managers!!
Although the headphones, I’m predicting, won’t be a huge success, iHip certainly had the right idea too, having Snookie as a spokesperson will help them gets known way faster than trying to build their brand from scratch. They may even briefly make a lot of money so if they know how to leverage this temporary popularity they will be able to get new popular celeb’s to help them out too.
Of course, there is always the possibility that Snookie could be detrimental to ones brand; there is unfortunately a huge population of Snookie haters. Why? Well I’m guessing jealousy. Sure, she may not be the hottest, but she’s a solid desert 7 and she’s real so we should all give her props for being a shameless care free 20 something with no other aspirations in life but to apply for reality TV shows.
If you do want to check out the iHip Snookie ear phones you can at iHip where they have photos of Snookie at CES wearing her branded headphones. On the site you can see a video of Snookie where she shows her enthusiasm for the headphones and explains that she is, “very, very excited …and I freakin’ love headphones, and I’m really excited about it,” being at the CES headphone show booth that is.
There will probably be many more Snookie moments to come, and many more endorsements for her to rake in the cash with. So be prepared for more bling, more animal prints, more tanning products, and maybe even some perfume and make-up lines. If we were her, we’d be doing the same thing too, so I say power to the guidette! |
